Brandable nursery software. Built on the floor.

Foxfield connects plant discovery, ordering, and consultation into one local sales loop — from customer question to planting plan to nursery purchase.

Designed around real nursery-floor friction: shoppers, staff, buyers, consultants, and the plant data between them.

View working demos → Start a conversation

DiscoverGuide shoppers to the right plants.

OperateStructure availability, ordering, and receiving.

ConsultTurn site notes into planting briefs.

Sell locallyConnect the final list to local inventory.

Discovery + retail guidance FOXFIELD WAYFINDER

Brandable plant discovery for shoppers and staff: searchable assortment, kiosk browsing, wayfinding, and bilingual guidance.

Open demo → foxfield / wayfinder Ordering + operations FOXFIELD ORDERFLOW

Structured ordering workflow for availability intake, SKU matching, allocation, vendor packets, receiving, and replenishment.

Open demo → foxfield / orderflow Intake + onboarding FOXFIELD PLANT CONSULTANT

Field-ready consultation workflow that turns homeowner goals, site notes, and plant preferences into a professional planting brief.

Open demo → app.foxfield.studio

Who’s behind it

I spent a career in ag-tech.
Foxfield, I built from the floor up.

Read the storyHide the story

I co-founded SeediQ (acquired by CDMS), turned around Greenbook, did enterprise sales for CropTrak in the Organic and Non-GMO market, was the GTM architect for Breedr’s US launch, and led product development on the EPA’s Web-Distributed Labeling pilot. Then COVID scrambled the ag-tech world, and I landed somewhere I never planned to be: working a retail nursery floor. Four seasons in, I was standing inside the exact problems I’d spent a career building software to solve — the customer question no one on staff could answer, the paper availability sheet that didn’t match what was received, the plant data that lived in three places and agreed in none. So I started building again. Foxfield isn’t ag-tech guessing at the nursery business. It’s built from inside it — by someone who’s worked both sides.

Start a conversation

Pilot, partner fit, or workflow review?

Send a short note. The goal is a focused conversation about plant discovery, ordering operations, consultation briefs, or white-label nursery software.

Garden centers Platform partners Consultants

Brandable nursery software. Built on the floor.

I spent a career in ag-tech.Foxfield, I built from the floor up.

Pilot, partner fit, or workflow review?

I spent a career in ag-tech.
Foxfield, I built from the floor up.